I would try to create awareness of my product in several ways. This would be particularly important until it was established and well known, I think it would be important to launch the magazine early in the year to make the most of promoting all of the forthcoming summer's festivals.
When launching, in its first year, mini editions would be given out for free at festivals to raise awareness as it would be handed directly to its target market, Q do this at Glastonbury, producing the 'Glastonbury Daily', a single A3 sheet that gives four A4 pages of festival news, it is widely available across the site.
Sound fields' webpage would be set up, giving basic information but directing the reader back to the magazine itself for more details, just as Q, NME and Kerrang do. The website would grow with the magazine's success but initially would act a bit like efestivals.co.uk with listings and basic information. It would aim to direct the readers to go and buy the magazine by giving a taste of what's in the current edition. It would also suggest they join Sound fields Twitter and Facebook groups for up to the minute news and information.
The website could offer subcription promotion such as subscribe for a year and get 3 free editions. The website would also offer a free download each month, track of the day, polls on reader's views - direct interaction with the reader is a good way to get them hooked - and the option to sign up for a weekly newsletter. I would try to team up with ticket sales agents such as Ticketmaster and SeeTickets and have a link to their website and encourage them to have a link to mine. I would also link to the websites of bands and festivals attracting more people. Mutual links are a good way to increase the likelihood of being high up on search engine's results lists, as is new material (hence track of the day, polls etc.).
It is crucial in today's society to use social media in marketing products like my magazine. Q's facebook page is a great example of this. It is loaded with news, links to Youtube tracks and information on a daily basis. The majority of my target audience will be regular Facebook users as it is aimed at the same market as my magazine, this would be a means of getting information directly to their Facebook page if they joined my magazine page and this in turn would alert their friends to my magazine page, increasing awareness of Sound fields in my target market. Facebook has the advantage of building a sense of community among people and my feedback would be feedback on festivals. Facebook would also link people back to the website and the magazine.
Twitter is also useful but less of my target audience would have Twitter than Facebook, Twitter could be used for short announcement of gigs, breaking news and weather updates during the festival season. A daily mud alert for Glastonbury would be a fun tweet to recieve and weather information could be really useful at festivals where most people won't have access to the internet but would recieve tweets on their mobile.
The website and magazine would encourage readers to link with them via social networking and social networking would push them back to buy the magazine - self promotion!
Many music magazines have their own TV channels and/or radio station, for example, Q and Kerrang. Radio advertising speaks directly to people and is relevant in something related to music, sound. I would use slots prior to the festival season to attract people to the magazine. Because of the nature of the magazine, I feel that it would attract readers by advertising at Gigs and festivals with Billboards, on screen adverts between acts, or handing out useful, relevant branded products such as cardboard sun visors or basic rain macs.
Print adverts could go into newspapers but it would not be right to advertise in other music magazines because of the rivalry. I could advertise through products associated with the various festivals, for example, millets (camping gear), pot noodle (easy festival food), flyers at the gig venues etc. but i think that online marketing via social media and webiste would be much more successful.
The way the cover attracts the audience is by the use of bold colours on the masthead, making it distinctive and looking official. In the masthead, there is a tagline that says 'Your Big Gig Guide', this makes it sound as if the magazine is engaging with the reader which is important as they will then buy the magazine. The puff of the star on my cover is effective as the yellow inside stands out on the orange background and use of blue text on yellow makes the writing stand out even more. Use of a recognised star on my cover is another convention that will attract my audience as people are only going to want to read articles on established stars.
Use of big names in my straplines will keep the reader attracted as a way of prominence.
The way the cover attracts the audience is by the use of bold colours on the masthead, making it distinctive and looking official. In the masthead, there is a tagline that says 'Your Big Gig Guide', this makes it sound as if the magazine is engaging with the reader which is important as they will then buy the magazine. The puff of the star on my cover is effective as the yellow inside stands out on the orange background and use of blue text on yellow makes the writing stand out even more. Use of a recognised star on my cover is another convention that will attract my audience as people are only going to want to read articles on established stars.
Use of big names in my straplines will keep the reader attracted as a way of prominence.
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