My target audience will be young men and women aged from 16 to 35, who are not only music fans but also, crucially, festival goers. My readers will be attending festivals like Glastonbury and Reading at least once every year and gigs outside the festival season. The audience demographics are teenagers, students or young adults in classes C1C2D.
For these people, spending money on music events is one of their main expenditures, this readership will be interested in not only contemporary music, but also older classic bands that would usually appear at festivals.
I carried out some research on why people go to festivals via twitter and word of mouth. One of the twitter responses is above and confirms all I heard from other people: festivals are about much more than just music, they are social, a way of escapism, the chance to see many different acts from a wide range of musical backgrounds, people have commented that festivals are a place to be an individual. Festivals are something that people look forward to and many of the young people I have spoken to - my target audience - said they would prefer a long weekend at a festival to a week's holiday in the summer. Many have commented that they have never seen a festival magazine so I believe that this is a niche market.
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ReplyDeleteAll the posts that I put up in response seem to have disappeared, so I'll try again:
ReplyDeleteLook at what the audience numbers for festivals over the last 5 years eg Reading, V, Glastonbury (quantitative research). Present the findings in chart form.
Add your analysis of your findings. Do simple qualitative research (interview a sample of people who like live gigs and why)
Make a case for the growth in live music attendance, arguing that there is a need for your product.
Compare what there is on the online site (often little more than dates) and pitch your product: how much else it offers.